Thursday, December 25, 2014
The mobile audiences of 2015 are not robots – in fact, they demand
more control over what they interact with than ever before. In order to
be prepared for the consumers of tomorrow, you need to have a mobile
marketing plan ready for what the future holds. Never fear – we’ve used
our expertise to bring you the top marketing trends to look out for in
2015.
Here are the top mobile marketing trends to help you gain the most meaningful responses from your audience:
Know who wants control, who wants ads, and who doesn’t care
The most important trend to watch is
viewing mobile customers’ wants, needs, and demands as integral to the
planning process. How can you market effectively if you don’t know how
your users consume? AdVids
surveyed mobile users and broke customers down into 4 categories, with
each category making up approximately ¼ of the total audience:
- Marketing immune: People who find no benefits from mobile marketing.
- Easygoing: Those who are ambivalent about advertising but don’t positively impact sales.
- Control freaks: People who want control over what they receive and will as a result respond to mobile marketing efforts.
- Connected marketing lovers: Those who are both interested in the benefits of marketing and do not need to be in control of what they receive.
According to this data, you have the
possibility to impact almost ¼ of your audience, with the option of
reaching out to almost half if you give them the control they crave.
So, give users control to improve engagement and response
Users today want to retain their autonomy
to respond to advertisements and do not respond positively to marketing
efforts that are forced upon them. As AdVid’s study reports, 95% of respondents surveyed said they are annoyed to receive messages from senders they haven’t given permission to.
So, simply ask for users’ permission and
then don’t abuse it. One way to gain the permission of users is to
create incentives that will motivate users to help them help you. Mobile
programs that reward customers for being open to ads, communications,
and more on their devices are more likely to receive engagement. One
example of this is free streaming music sites, who offer the option for
customers to receive free unlimited music in exchange for ads or limited
skips in the stream. Think about how you can reward users who are open
to your marketing efforts.
Micro-targeting: Understand your users better than ever
You have the technology to understand
what your users want, so why guess? Customize your mobile marketing to
your users helps you find and target your audience. Don’t waste
resources creating or sharing marketing that doesn’t speak to your
users. Personalize the experience so the users receive native ads as
well as the option to choose their advertisements, how they receive
them, and when.
The result? They can get the best experience possible and you get the best responses.
Start thinking of how your users digest information
It’s important to use multiple channels
to advertise because today’s consumers frequently switch between
mediums. However, to not hurt your brand image, it’s of equal importance
to keep brand messaging consistent across all channels.
Also, as users connect on more and more
devices, your content needs to be responsive to different screen sizes
and resolutions. In addition to being responsive size, you need to
respond to how users digest information on mobile. Bite-size chunks that
draw the user in and put the choice in their hands about whether to
engage with long-form content is successful in assessing
Build integrated digital experiences
Consumer brands like Red Bull, Coca Cola,
and Domino’s have successfully implemented integrated marketing
experiences – and they have reaped the benefits. Remember that your
users’ consumer experience is not isolated – as they take in multiple
types of media, your marketing strategies need to cater to each. One of
the most successful examples of this is app creation that is aligned
with brands, brings undeniable value to your customers, and contributes
to your overall marketing campaign at the same time. You can also use
analytics from app installation to see where possible sub-target
audiences are directed towards your brand and harness this knowledge to
give you a greater look at your overall marketing response.
Clearly, 2015 has a lot in store for mobile marketers, but the good
news is that it’s easy to be on top of the trends. As long as you are
willing to think in new directions and grab hold of the future trends,
the sky is the limit for your mobile marketing campaigns.
Friday, December 20, 2013
Elance & oDesk Merger
Fabio Rosati, CEO of Elance wrote that, Elance and oDesk
have signed an agreement to merge with each other. This is clearly big news, and I wanted to
give you my perspective on what it means for you and why we decided to do it.
First, I want to make sure that you know that we plan to
continue to operate two separate platforms at elance.com and odesk.com,
respectively.
As for why we made the decision to merge, our motivation
is pretty simple—we want to deliver you the best online freelancing experience
possible. We plan to do this by making significant investments in technology,
including tools for a more effective job search, seamless online collaboration
and improved mobile accessibility. Also, with deeper expertise in data science,
you will benefit from improved personalization and user experience. Please do note that the merger is still
subject to the satisfaction of certain closing conditions, and we expect it to
close in the next four months or so.
I understand that this is a big change and you may have
additional questions. Please visit the most Frequently Asked Questions on our
website. And if you have suggestions on how we can make our service even
better, please send me an email directly at Fabio.Rosati@elance.com.
Finally, thank you for trusting Elance with your
freelancing career. We look forward to providing you with more opportunities to
work differently.
Warm Regards,
Fabio Rosati
CEO, Elance
Monday, February 13, 2012
Mobile promotion is an
entirely different area of hitting individuals as opposed to traditional
off-line promotion techniques. The mobile promotion makes it possible for the
small businesses to arrive at their clients instantly with very low expenses on
promotion costs. The entrepreneurs can immediately contact readers which will
boost the rapport between the client and the company.
Apart from the low price start
up expenses, there are many other advantages of mobile promotion which is
making it popular these days.
1. The Higher Transformation
Rates:
With mobile promotion we can
boost the item or assistance to the right viewers and the reaction rate is more
which will turn most of the readers into clients. The mobile ad strategies have
greater changes when in comparison to r/c or TV commercials.
2. The Interact action with
Customers:
Almost every client who has a
mobile can be modified with the newest offers or services assisting you engage
the clients. This will help you in keeping the client as well as improve your
enterprise. Also helps in building an excellent client relationship with your
enterprise. It is an undeniable fact that clients will be devoted to a
particular company or assistance if the enterprise has designed an excellent
relationship with them.
3. Sincere Feedback:
Mobile promotion can be used
as two way interaction which will help in getting reviews from customers
regarding a product or assistance or function. This will help in better
understand what are the needs of the clients, assisting an enterprise to create
an item or assistance that clients like.
4. The Cost Effectiveness:
Mobile promotion needs very
low funds on ad strategies but the comeback of investment is really greater.
Usually you only have to pay for the word and nothing else.
5. The Distribution:
Customers anywhere on the
planet can be achieved with mobile promotion in minutes in case of an immediate
statement. The additional benefit is going popular, if the client prefers a
function or product or assistance in question that is described in the word you
have sent to them, and then they might discuss it with their family which is
free marketing for your enterprise.
6. The Customization:
Each client is different and
the ads can be personalized to each individual improving reaction which will
get more alterations or sales.
7. The Ease in set up:
The mobile promotion is simple
as using a mobile phone; it does not need any specialized knowledge for you as
an entrepreneur to work. They can be easily incorporated into your current ad
strategies or can completely change other promotion strategies you are using
right now.
It is possible to get even
those followers without an internet access using mobile promotion, so
submission of your concept is possible to greater number of individuals who are
considering your assistance. As an entrepreneur it is our liability to improve
the enterprise using the newest styles in promotion and these days mobile
promotion is regarded to be the long run of commercials so get up with this
pattern to stand above your competitors.
Quick Sale Mobile
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